Press Release GLOOKAST Appoints Edel Garcia as a Partner and Executive VP - 6/17/13

FL - USA - June 17, 2013 - GLOOKAST today announced the appointment of Edel Garcia as Partner and Executive Vice President - Sales and Marketing. In addition to building GLOOKAST’s customer base and maintaining current business relationships, Garcia will further refine and expand the company’s market strategies.

 “Garcia is an exceptional business professional and with extensive knowledge of the media technology world. He has a unique blend of market insight, customer savvy, and technical acumen. Garcia is a seasoned digital media executive capable of not only strengthening the growth we have been experiencing in the Americas but also expanding such growth into EMEA and Asia. I can't think of a better fit for such a professional challenge than having a partner as Edel Garcia heading sales and marketing”, said Guilherme R. Silva, CEO at GLOOKAST.

Prior to joining GLOOKAST, Garcia was VP of Sales for Wohler Technologies Radiant Grid and Director of Sales, Latin America, for Avid, where he was responsible for sales of the company's professional product line. He earlier served as VP of Sales, Latin America, for Leitch, leading the sales and marketing team for the company's full product portfolio. At Sony Business & Professional Latin America, Garcia held roles both in engineering and, later, in senior sales management. He earned his Bachelor of Science in Electrical Engineering at Florida International University.

 “I am excited to join GLOOKAST both as a partner and to lead their sales and marketing efforts. GLOOKAST is well positioned to offer to media enterprises the solutions they require as they adopt file-based workflows.  GLOOKAST products allow these organizations to adapt quickly as their business models rapidly evolve and change”, said Edel Garcia. 

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Founded in 2009, GLOOKAST develops innovative, modular tools for the design and implementation of true multi-format, multi-resolution MXF workflows.  GLOOKAST is redefining MXF-based broadcast workflows and high-end post systems integration. With a set of modular and highly customizable tools, GLOOKAST makes implementation of true multi-format, multi-resolution workflows a reality. From centralized ingest to editing, finishing and effects, from sound to picture or even color grading, workflows are becoming increasingly complicated given the "puzzle" of variables. GLOOKAST is the first company truly dedicated to solving the workflow puzzle.

More information about GLOOKAST is available at